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Friday, August 2, 2013
Advertise.com Blog
Advertise.com Blog Advertise.com Blog
Online Advertising Tips, Tricks and Thoughts
For a High Value Campaign, Keep Mobile Ads In-HouseFriday, July 19, 2013 1:40 PMThe digital marketplace today is overflowing with agencies willing to do your online marketing grunt work for you. However, for some companies, this isn’t always an option. If you work for a smaller company on a budget, or a complex product brand, for example, it’s likely that all digital marketing projects are tackled by your Pay Per Click? Try “Pay Per Watch,” with YouTube’s TrueViewWednesday, July 17, 2013 12:18 PMEvery minute, 100 hours of video are uploaded to YouTube. Every month, six billion hours of video content are watched on the site. Technically, it’s also the world’s second busiest search engine. With so many eyeballs concentrated in one network, this is an ideal advertising opportunity for brands whose products and services are best illustrated [...]Reduce Wasteful Pay Per Click with Broad Match ModifiersMonday, July 15, 2013 11:17 AMWhen it comes to pay per click advertising, it’s well known that broad keywords tend to generate more traffic. In fact, one-third of Google ad clicks and conversions come from broad match keywords. But attracting large volumes of visitors to your website doesn’t always mean that they’re high quality—in fact, low quality clicks can be Ready, Re-Aim, Retarget for a PPC Advertising BoostTuesday, July 9, 2013 11:51 AMOne of the biggest challenges for online marketers today is converting those search clicks into real leads and conversions. In recent years, search advertisers have attempted to tackle this challenge by working further into the consumer buying experience. Traditional search advertising typically reaches customers in the “awareness stage.” However, retargeting allows marketers to reach consumers Outsmart Your Competition by Learning From their PPC CampaignsMonday, July 1, 2013 2:25 AMWe’ve mentioned before just how important it is to keep tabs on what your competitors are doing. One space where this is particularly important is in pay per click advertising. Because PPC advertising often goes up in price when more people are competing for it, you should ensure that you’re aware of who else could Daniel Yomtobian, Advertise.com’s CEO, Helps Fund Women’s Education in AfghanistanTuesday, June 25, 2013 4:03 PMAs the Founder and Chief Executive Officer of Advertise.com, Daniel Yomtobian is one of Internet advertising’s top innovators and is a recognized expert in online marketing. Last fall, Yomtobian started to support the efforts of Roya Mahboob who was named to the Time 100 2013 Most Influential People in the World in April 2013. Mahboob started WomensAnnex.com as a not-profit entity 5 Tips to Make Mobile Work + Adidas case studyFriday, June 21, 2013 7:23 AMMobile advertising is a great way to monetize your website on tablets, smartphones and other mobile devices. In fact, mobile traffic is set to overtake desktop traffic this year. However, when it comes to mobile, many websites are floundering. Why is that? Mobile is an inherently different experience from a desktop website – simply throwing [...]Advertise.com’s PPC Search Engines Included in Search LUMAscapeTuesday, June 18, 2013 2:27 PMSEARCH LUMAscape from Terence Kawaja Advertise.com is included in the “Search” LUMAscape, which provides information about search engines, as well as agencies, SEO tools, web analytics and more. Advertise.com is included in the “Search Networks/Syndication” section. How categories relate to each other within a LUMAscape is just as important as inclusion. For example, in the Advertise.com vs. Keller Williams Softball GameThursday, June 13, 2013 8:52 AMWhen challenged to a softball game against our friends at Keller Williams, we gladly accepted! Although we weren’t the victors this time around, we all had a ton of fun and that made us all winners (corny but true). Stay tuned for our re-match! Enjoy the gallery below!5 Tips for Testing your PPC Advertising with Advertise.comWednesday, June 12, 2013 6:39 AMIf you’re running advertising on Internet websites, there are often a few simple ways you can increase the number of times your pay per click ads actually get clicked. Ads per click often have many different elements, from the copy to the design to the placement. If you’re running ads, it’s important to optimize each
Online Advertising Tips, Tricks and Thoughts
For a High Value Campaign, Keep Mobile Ads In-HouseFriday, July 19, 2013 1:40 PMThe digital marketplace today is overflowing with agencies willing to do your online marketing grunt work for you. However, for some companies, this isn’t always an option. If you work for a smaller company on a budget, or a complex product brand, for example, it’s likely that all digital marketing projects are tackled by your Pay Per Click? Try “Pay Per Watch,” with YouTube’s TrueViewWednesday, July 17, 2013 12:18 PMEvery minute, 100 hours of video are uploaded to YouTube. Every month, six billion hours of video content are watched on the site. Technically, it’s also the world’s second busiest search engine. With so many eyeballs concentrated in one network, this is an ideal advertising opportunity for brands whose products and services are best illustrated [...]Reduce Wasteful Pay Per Click with Broad Match ModifiersMonday, July 15, 2013 11:17 AMWhen it comes to pay per click advertising, it’s well known that broad keywords tend to generate more traffic. In fact, one-third of Google ad clicks and conversions come from broad match keywords. But attracting large volumes of visitors to your website doesn’t always mean that they’re high quality—in fact, low quality clicks can be Ready, Re-Aim, Retarget for a PPC Advertising BoostTuesday, July 9, 2013 11:51 AMOne of the biggest challenges for online marketers today is converting those search clicks into real leads and conversions. In recent years, search advertisers have attempted to tackle this challenge by working further into the consumer buying experience. Traditional search advertising typically reaches customers in the “awareness stage.” However, retargeting allows marketers to reach consumers Outsmart Your Competition by Learning From their PPC CampaignsMonday, July 1, 2013 2:25 AMWe’ve mentioned before just how important it is to keep tabs on what your competitors are doing. One space where this is particularly important is in pay per click advertising. Because PPC advertising often goes up in price when more people are competing for it, you should ensure that you’re aware of who else could Daniel Yomtobian, Advertise.com’s CEO, Helps Fund Women’s Education in AfghanistanTuesday, June 25, 2013 4:03 PMAs the Founder and Chief Executive Officer of Advertise.com, Daniel Yomtobian is one of Internet advertising’s top innovators and is a recognized expert in online marketing. Last fall, Yomtobian started to support the efforts of Roya Mahboob who was named to the Time 100 2013 Most Influential People in the World in April 2013. Mahboob started WomensAnnex.com as a not-profit entity 5 Tips to Make Mobile Work + Adidas case studyFriday, June 21, 2013 7:23 AMMobile advertising is a great way to monetize your website on tablets, smartphones and other mobile devices. In fact, mobile traffic is set to overtake desktop traffic this year. However, when it comes to mobile, many websites are floundering. Why is that? Mobile is an inherently different experience from a desktop website – simply throwing [...]Advertise.com’s PPC Search Engines Included in Search LUMAscapeTuesday, June 18, 2013 2:27 PMSEARCH LUMAscape from Terence Kawaja Advertise.com is included in the “Search” LUMAscape, which provides information about search engines, as well as agencies, SEO tools, web analytics and more. Advertise.com is included in the “Search Networks/Syndication” section. How categories relate to each other within a LUMAscape is just as important as inclusion. For example, in the Advertise.com vs. Keller Williams Softball GameThursday, June 13, 2013 8:52 AMWhen challenged to a softball game against our friends at Keller Williams, we gladly accepted! Although we weren’t the victors this time around, we all had a ton of fun and that made us all winners (corny but true). Stay tuned for our re-match! Enjoy the gallery below!5 Tips for Testing your PPC Advertising with Advertise.comWednesday, June 12, 2013 6:39 AMIf you’re running advertising on Internet websites, there are often a few simple ways you can increase the number of times your pay per click ads actually get clicked. Ads per click often have many different elements, from the copy to the design to the placement. If you’re running ads, it’s important to optimize each
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